• To document the ongoing stages of various developmental processes in social, financial, political, educational, cultural, scientific and health issues to individuals and institutions.
• To co-operate with colleges, universities and research organisations to strengthen themselves to fulfil their objectives.
• To support the advocacy processes by providing updated data on relevant issues.
• To provide baseline data to initiate surveys, studies and experiments.
• To assist the welfare activities of the voluntary sector upholding livelihood issues.
• To increase accessibility and availability of relevant information of lasting importance to the society at large.
• To bridge the growing divide that exists between different segments of society as a result of lack of information on one hand and information explosion on the other.

• Activists working on developmental issues
• Students appearing for competitive examinations
• Issue-based voluntary organisations
• Banks and financial institutions
• Companies and Advertising agencies
• Journalists who work on special beats
• Issue-based documentation centers
• Research scholars from all areas
• Libraries
• Professors, teachers and educators
• Publication houses
• Training, educational and research institutions
• Public relations professionals
• Graduate and postgraduate students
• Mass communication institutes and entertainment industry
• Journalism students

• Established in --> 1990
• Total number of newspapers -->18
• Total number of weeklies -->15
• Total number of fortnightlies -->4
• Total number of monthlies -->12
• Total number of foreign magazines --> 2
• Total number of topics covered --> 23
• Total number of sub-topics covered --> 260
• Total number of books available in library --> 10000
• Total number of clippings available --> 3 lakh

• If you aspire to be competent you can not ignore the importance of being well informed and updated in today’s global scenario.
• To whichever field you belong, you have to keep on acquainting yourself with the latest developments in the field of your interest.
• Clarity of views and a positive perspective is essential for success.
• A large number of newspapers and magazines are highlighting qualitatively different, often conflicting perspectives, widening and deepening the field of your interest.
• For self improvement an individual or an organisation needs to see the ever-growing horizon in the respective field of their interest. Timely information proves an important intellectual input to identify the threats and challenges you often face.

Electronic Media

• Channels, day and night, telecast a large variety of news, interviews, panel discussions, debates as well as exclusive reporting of the developments. Being time consuming and costly, it is very difficult, though not impossible, to record and preserve all that the channels telecast.
• The channels cannot be quoted as a reliable source for reference.
• The channels are tempted to glamorise and sensationalise the information to make it catchy. Obviously they fall prey to either cut-throat competition or to commercial constraints. Total Rating Percentage (TRP) is their Nirvana.
• The programmes are designed and telecasted looking solely at the TRP. As a result you suffer. Their profit maximising approach, dominated by market considerations, does not serve your interests.
• The most prominent drawback of the channels is the inherent inability to provide you with printed and authentic references. All what you see vanishes instantaneously in the air, adding to your anxiety. You remain empty handed. Do you want to be so?
• The timing of the telecast does not always suit your schedule.

• Plenty of websites provide you with varied options. But surfing is time consuming.
• Problems like network connectivity, server problems, speed and the configuration of your system may hinder your pursuit.
• Your long endless surfing seldom enriches you with enough data.
• Viewing, reading, analysing thousands of websites on a 14-inch monitor is not a worthwhile mode of learning.

• Ultimately print media has no option.
• There are hundreds of national and vernacular dailies and thousands of periodicals.
• The often-neglected vernacular press contributes to the information world with its regional, local and subaltern concerns.
• The print media contributes amply to contemporary international, national, regional and local social-political, cultural, financial and economic issues.
• But they comment on or put forward views, which sometimes are coloured with their respective ideological, religious or any other background. At times, their perceived market threats and readership compulsions compel them to dish out colourful and picturesque gossip columns.
• Some publications focus only on their cherished viewpoint such as gender, class, caste, tribe, religion, ideology and occupation. They visualise and analyse the world around keeping in mind the particular goals they strive to achieve. Yet, this cannot be neglected.
• But there are a few committed groups that bring out booklets and leaflets, which however have a limited reach. Still, one cannot ignore these publications. At times, their editorials, comments, studies and data help to get a total picture.
• Subscribing for the entire international, national, regional, and local print media is not possible, rather not economical. Is it advisable to spend the time and money needed to read all this? Perhaps not.